Back to the journalCraft

The 'Please Don't Let Me Fail' Site Checklist

Nothing kills a demo faster than a form that ghost-ghosts your client. Here are six tiny things I check so I don't have to apologize for a broken layout while sweating on a Zoom call.

Nelson reading in a wicker chair surrounded by plants

Reading week, backyard office

Demos never fail because of your 'revolutionary architecture.' They fail because a heading wraps weirdly on the client’s monitor or the 'Submit' button does absolutely nothing on conference Wi-Fi. It’s embarrassing, it’s preventable, and it usually happens right as you say, 'Look how easy this is.'

What should you check before every demo?

  • Tab through the page. If the 'blue box' disappears, you've just ghosted every keyboard user.

  • Shrink your window until it’s the size of a flip phone. See what breaks first.

  • Submit the form. No, really. And make sure the 'Success' message actually makes sense.

  • Turn off images. If the page is just a series of empty boxes, your SEO is crying.

  • Read the tab title out loud. Is it still 'Untitled' or 'Home - Copy 2'?

  • Throttle your internet to 'Torture Mode' (Slow 3G). If it takes 10 seconds to load, fix it.

'Polishing' isn't a magical phase at the end of a project. It’s a five-minute habit you do while your coffee is brewing.

Run this before every call. I promise you, the audit will *always* find something you missed. Better you find it than your client finding it during the pitch.